WHY IS RED SHOES ROCK CHALLENGING YOU TO SHINE!

The Red Shoes Rock initiative is challenging the world to light up public spaces and bridges on FASDay (Fetal Alcohol Spectrum Disorders Awareness Day) September 9, 2024, for several reasons.

1. Visibility and Awareness: Lighting up public spaces and bridges in a red hue attracts attention and creates a visual reminder of the significance of FASD. When landmarks are illuminated in red, it sparks curiosity and prompts people to inquire about the cause behind the lighting. This provides an opportunity to raise awareness about FASDs and the unique challenges faced by individuals living with this condition.
2. Symbolic Representation: Lighting up public spaces and bridges in red serves as a symbol of support and solidarity with those affected by FASDs. It shows that the community acknowledges and values the experiences of individuals living with FASD and their families. The visual impact of illuminated landmarks reinforces the message that FASDs are a significant public health concern that deserves attention and action.
3. Uniting Global Efforts: By challenging the world to participate in illuminating public spaces and bridges on FASDay, the Red Shoes Rock initiative aims to create a global movement for FASD awareness. Lighting up landmarks simultaneously in different countries and cities sends a powerful message of unity and collective action. It demonstrates that FASDs are not limited to specific regions or communities but affect individuals worldwide.
4. Promoting Inclusion and Encouraging Conversation: Lighting up public spaces and bridges ignites conversations and discussions about FASDs. Passersby and community members may start asking questions and seeking information about the cause behind the lighting, leading to opportunities for educational conversations about FASDs, prevention strategies, and support resources. By initiating these dialogues, the initiative promotes inclusivity, reduces stigma, and increases understanding of FASDs.
5. Catalyzing Change: The Red Shoes Rock initiative aims to utilize the global attention generated by lighting up landmarks to advocate for improved services, resources, and policies for individuals living with FASDs. By drawing public and media interest, it creates opportunities to engage with policymakers, raise funds, and influence decision-making at various levels. The goal is to create lasting change that positively impacts the lives of individuals with FASDs and their families.

Overall, the challenge to light up public spaces and bridges on FASDay 2024 serves as a powerful and impactful way to raise awareness, promote understanding, and advocate for change in the FASD community.