Red Shoes Rock and 99 Days to FASDay

On June 1 the international movement to bring awareness to Fetal Alcohol Spectrum Disorder began with the start of Red Shoes Rock to Stop FASD and the 99 Days to FASDay. There have been some exciting new additions to this year’s campaign.

Red Shoes Rock: Start the Conversation

For the 5th Anniversary, a new logo, and tag line (Start the Conversation) were created, along with a dedicated website: Red Shoes Rock ~ but before I get into that, let’s take a step back and look at how the red shoe movement began.

I asked Jodee Kulp, one of the co-founders, how this came to be.

In 2013 R.J. Formanek, an adult (and Canadian!) with FASD decided to wear red shoes. He  wanted to stand out and be noticed. He chose red shoes as a way to express his individuality and remind himself that he is unique. And red shoes get noticed…